Earlier this week, on Monday January 22, the SRE1 launched by the ISRO (Indian Space Research Organisation, for those who don't know) twelve days ago, was successfully recovered after being maneuvered to reenter the earth’s atmosphere and descend into Bay of Bengal. The ISRO issued a modest press statement http://www.isro.org/pressrelease/Jan22_2007.htm outlining various technical details about the mission. What they did not mention was the fact that this makes India one of the few nations to return from orbit, a spacecraft that it had launched earlier. This is quite characteristic of humble technicians buried deep in research, who do not realize the significance of what they've achieved. I don't blame them one bit, and needless to say, applaud their feat wholeheartedly.
I waited patiently through the week to see what kind of coverage this got from the press. I haven't seen any yet that came out on its own and sought viewer / reader eyeballs in any of the dozen or so TV news channels / dozen or so newspapers. On searching around a bit on the Internet I found some coverage about the launch on Jan 10 but nothing on the recovery.
What I did get a lot of, and which was hard to miss, was coverage on 'Abhi and Ash' and the rest of the Bachchan family visiting temples and doing other family things. And on Navjot Sidhu and the Supreme Court decision on his conviction and sentence several years ago on a road rage case. And various people's opinions on Shilpa Shetty and reality shows. And several other news stories not worth mentioning here (or, frankly, anywhere else either).
It is appalling to see what people who launch campaigns like 'India Poised' focus on and what they don't.